We understand ethics as a universal concept, which includes respect, prudence, rectitude, honesty, justice, good faith and solidarity as principles of conduct
We appreciate beauty as a natural virtue of everything that strives for perfection, of what is pleasant and comfortable, the result of simplicity, harmony and wisdom
We strive for quality in everything, in attitudes, relationships, products and services, which involves efficiency and zeal, aiming to provide a better quality of life for all humanity